Klong Khao
Not a brand that sells food. A brand that feels like someone cooked for you.
Context
A home style food brand I started with my mother. Competing on trend or premium cues would have been the wrong fight, and untrue to what the food actually is.
Idea
The feeling of being cooked for, not sold to.
Craft
A logo built from the silhouette of a lunchbox, its handle bent into the Thai letter “ก”. Muted warm reds and skin tones, held back so the food photography leads. Hand drawn line work for the texture of something made by hand.