SirapopMultidisciplinary Creative
Flash Express · Art Direction

คนส่งฝัน

คนส่งฝัน — Flash Express, Art Direction by Sirapop
Client
Flash Express
Role
Art Director

Riders don’t need to be thanked. They need to be recognised.

Context

Logistics brands talk about speed. The people doing the riding rarely appear except as a delivery time. Flash wanted its own riders to feel why they chose this work.

Idea

Take what riders actually say about the job, and make it a song they can hear themselves in.

Craft

An original track, “คนส่งฝัน”, written from real rider experience, rock with an upward lift. The video is shot in a 90s rock register: stage lights, leather, the yellow helmet worn like a badge.