We All Have a Choice
If behaviour created the problem, behaviour can undo it.
Context
Sustainability films point at the damage, melting ice, dead reefs, plastic. They rarely point back at the people making the decisions. SCG needed Green Choice to read as more than a certification sticker.
Idea
“We All Have a Choice.” Not a lecture about the planet, a mirror held up to an ordinary decision.
Craft
Shot as video art rather than advertising. Hundreds of people arranged into formations under a highway, across a field, inside a warehouse, one decision, multiplied until it is visible from the air.