Chitra Kaen Kamint
Same soap. Different shelf.
Context
Chitra Spaherb sat in the OTOP herbal category, where price does most of the talking and perceived value stays low no matter how good the formula is.
Craft
A packaging system in skin toned nudes, quiet, clean, closer to a skincare shelf than a market stall, without touching the ingredient story that gave the product its credibility in the first place.